What Hiring A Freelance Copywriter Can Do For Your Business
Written by: Danielle Cruz
Hiring a freelance copywriter can make your life (and business!) so much easier and can help you get back to your zone of genius. No more trying to figure out what punctuation to use or how to position that new product or service you’re looking to launch in 2024.
Let me break down exactly what it means to hire a freelance copywriter: what a freelance copywriter is, why you need one, and what they can do for you. How do I know? Oh yeah! I’m the best freelance copywriter in the game. Just ask my clients!
What is a freelance copywriter?
Let me first answer what a copywriter is before we jump into freelancing. A copywriter is someone who creates copy (the words on a page or in content like a website or a blog, for example) for commercial purposes. In other words, a copywriter is someone who can help you sell a product or service, using all of the correct grammar, spelling, punctuation, and best practices to position your copy so it converts.
Now, a freelance copywriter is a title that a copywriter has given themselves when they go rogue. It’s a copywriter who is running their own business or managing their own clients, without the backing of a large agency or brand that would normally employ them. As a freelance copywriter, you enter into a contract that we’ve created that spells out all of the terms and conditions of our partnership, along with the scope of work that the project entails.
Why should you hire a freelance copywriter?
If you run a business, whether it’s a small business you’ve poured your blood, sweat, and tears into or you’re part of a large organization with a big corporate team, you need a good copywriter to help you. All businesses have a digital footprint (or, they should in 2024!) Your digital footprint probably includes elements like:
A website to share information about your product, obtain leads, and actually sell your product or service.
A blog to share trending information that positions you or your company as a thought leader within your industry.
A social media channel to regularly connect with your audience, sharing stories, insight, and other content about your mission and brand.
An email newsletter you send to your audience a few times a month to share company updates or promote your product or service.
What do all of those elements have in common? Words! You need to get creative and create stories that tell your story and help you sell your product or service.
Without well-written content for your website, blog, social channels, or email newsletters, your audience won’t have any way of understanding your importance and how you can solve a specific problem for them. That’s where a freelance copywriter comes in! An expert freelance copywriter will help you take all of those ideas you have cluttering your head and get them down “on paper”, helping you turn the words your customers read into profit.
Ready to work with an expert freelance copywriter? Click here to introduce yourself so we can get started! If you have any questions, leave me a comment below and I’d be happy to clear them up for you!
Back soon,
Danielle Cruz
