SERVICES

Get back to running a successful business and leave the rest to me.

Danielle Cruz offers copywriting and content strategy services for entrepreneurs and founders ready to find their voice and scale.

What exactly can a copywriting strategist do for you?

If you’ve ever sat at your laptop and stared at a blinking cursor unable to get all of those amazing ideas out of your head and onto your website or other resource, you need a copywriter.

If you are still staring at that blinking cursor and have no idea how to revamp, launch, or fix your brand’s online presence or overall messaging, you need a strategist.

When you are experiencing all of those things and are ready to clear the fog yesterday, it’s time to hire me today.

Do any of these sound like you?

  • “I have an amazing business and I know I can be even more successful. I just need specific questions answered so I can move to the next step.”

  • “I know I’m out of my zone of genius when it comes to writing. What I want to say is stuck in my brain and I have a hard time messaging it the right way.”

  • “I’m itching to launch my product or service but I know I don’t have the pieces I need to complete the puzzle and really make an impact.”

  • “My website is up and running but I’ve become stagnant and I’m unsure why. I think there are pieces that are simply not working or aren’t doing me any justice.”

Let’s go to work

Tap on a service to learn more about what it solves for you and what you can expect when you work with me.

Website Copy

  • ✓ DFY WEBSITE COPY TO SAVE TIME & MONEY

    ✓ IMPROVE YOUR WEBSITE VISIBILITY

    ✓ ATTRACT & CONVERT YOUR DREAM CLIENTS/CUSTOMERS

    ✓ STRENGTHEN YOUR BRAND REPUTATION & MESSAGING

  • My website copy services are best for small business owners who:

    • Know their business but are unsure how to market or lay it all out correctly

    • Do not have the time or know-how to craft compelling copy

    • Need their website copy done fast!

    • A 1-hour discovery call

    • An extensive brand questionnaire

    • Up to 5 pages of website copy

    • Two rounds of revisions

    Optional Add-ons: Add more website pages to complete your project or introduce me to your designer for a smooth collaboration!

Brand Strategy Consultation

  • ✓ GAIN CLARITY & DEFINE YOUR VISION AND GOALS
    ✓ ESTABLISH A LONG-LASTING PRESENCE
    ✓ GET FOCUSED AND REALIGN YOUR MISSION & VALUES
    ✓ STRENGTHEN YOUR BRAND REPUTATION & MESSAGING

  • A brand strategy consultation is best for small business owners who:

    • Feel stuck or unsure how to position their brand

    • Want to know what they need to focus on first before spending $$ on advertising that leads nowhere

    • Have spent countless hours on Google with no solution found

    • An extensive brand questionnaire that gives me access to the inner workings of your business and demonstrates what we need to work on together

    • A 1-hour consultation where you’ll ask me all of your burning questions around your business, marketing, and strategy

    • A detailed roadmap with our meeting notes and expert recommendations

    • A brand strategy workbook that realigns your mission and values, pinpointing your target audience and setting the tone for your growth.

Website Audit

  • ✓ IMPROVE CUSTOMER EXPERIENCE
    ✓ DISCOVER OPPORTUNITIES FOR IMPROVEMENT
    ✓ IDENTIFY MESSAGING AND CONTENT GAPS
    ✓ STRENGTHEN YOUR BRAND REPUTATION

  • A website audit is best for small business owners who:

    • Do not have experience writing or managing a website

    • Are feeling overwhelmed and unsure about their copy or content

    • Have experienced a drop in sales or are stagnant

    • Up to 3 hours of auditing of your website and customer journey

    • A 1-hour call to discuss my findings

    • A detailed presentation highlighting all of the gaps, including recommendations on how to fix them

brazilian waxing center_ danielle cruz

Corina Brasil • Brazilian Waxing Center, NYC

“I’ve been in business for about 15 years and have had my fair share of hiring marketing experts that ultimately did not help much. Danielle was recommended to me and, from the beginning, she understood exactly what we were looking for and how to help. She is a great communicator and explains everything easily and in great detail. I’d recommend Danielle and her services to anyone who needs help updating their website and figuring out marketing initiatives for their business.”

Keep me on retainer!

Customer-focused, compelling blog copy

The right move for small business owners who want to generate weekly content but simply do not have the know-how or the time to do it!

Allow me to create engaging and informative blog posts that match your brand voice perfectly and boost your brand credibility. Use these blog posts to drive unique content for your social channels and email marketing initiatives.

WHAT YOU GET:

  • A 1-HOUR DISCOVERY CALL

  • A 1-HOUR BRAINSTORM SESSION EACH MONTH

  • AN EXTENSIVE BRAND QUESTIONNAIRE

  • 12-MONTHS OF BLOG THEMES AND TOPICS

  • UP TO 10 BLOG POSTS PER MONTH

  • 2 ROUNDS OF REVISIONS EACH

 Frequently Asked Questions

  • Copywriting includes all of the written content that helps you promote a product, service, or idea. You need it to effectively communicate your brand’s messaging (including your mission and values), to engage your audience, and to drive conversions.

    With SEO-optimized copy, you’ll find your content ranked well on search engines which means more eyes where you want them most!

  • I have experience working across various industries, from luxury retail brands to small businesses that offer digital services.

    I’ve created websites, sales pages, email messaging, and more for a variety of clients, including:

    • Life, financial, and career coaches

    • Business mentors and advisors

    • Health & fitness products and memberships

    • Non-profit organizations

    • Professional speakers

    • Beauty, salon, and spa services

  • If you aren’t sure which service will give you the most bang for your buck or which can solve your exact problem, let’s have a free 30-minute chat to figure it out! Get started by clicking here and filling out a short form now.

  • Absolutely! I’ll create a customized package based on your specific needs and goals. Get started by clicking here and filling out a short form now.

  • That’s great! If you already have a website, I’ll create all of the copy in a Google Doc and pass it over to you so you can plug each element into your website. Then you hit publish and bam! All set.

    If you’re interested, I can also jump in on my own and update everything for you. We’ll discuss that more on our Get started by clicking here and filling out a short form now. though!

  • Starting from scratch is my specialty! Depending on which platform you’d like to build your website on, I can help you both write and publish your website copy on your new site. Get started by clicking here and filling out a short form now.

  • Because every client has different needs and some may require customized packages, you’ll have to schedule a free 30-minute discovery call with me so I can put together a proposal that meets your needs and is within your budget.