FEATURED PROJECTS
FEATURED PROJECTS
I have a passion for working with entrepreneurs who need help packaging their big ideas. Though I’ve worked with dozens of small business owners to date, check out my portfolio to see a few selected projects in action.
Copywriting For Serial Entrepreneur
Sophia Amoruso
PROJECT TYPE: SALES PAGES & FUNNEL | OPT-IN PAGES | LANDING PAGES | LEAD MAGNETS | EMAIL COPY | LAUNCH COPY
Business Class, created by Sophia Amoruso, is a membership-based digital course for entrepreneurs. During my time as Lead Copywriter with Audrey Digital, I created copy for various Business Class projects, including sales pages for Sophia’s digital products and main membership. I’ve also worked on email launch copy for her course launches twice a year. Below are just a few of the live samples you can check out right now!
The Monetize Your Passion Guide • Sales Page
A sales page for a 65+ page e-guide teaching entrepreneurs how to make money.
The Flight Planner • Sales Page
A sales page for a customizable, undated planner to keep track of your goals and to-do list!
Business Class • Sales Page
A sales page for Sophia Amoruso’s membership-based
entrepreneurship community and course.
Copywriting & Strategy For
The Entreprenista League & E100 Awards
PROJECT TYPE: SALES PAGES & FUNNEL | ONBOARDING & WELCOME EMAILS
The Entreprenista League, created by Stephanie Cartin and Courtney Spritzer, is an exclusive membership community that provides critical support and networking opportunities for current and aspiring women entrepreneurs and founders. During my time at Audrey Digital, I collaborated with key stakeholders and internal team members to create copy for their Entreprenista League website and brand revamp. This copy included sales page copy with a focus on success stories and membership benefits, along with clear and concise email copy to keep members engaged within the community.
The Entreprenista League • Sales Page
A sales page for an exclusive membership community for women entrepreneurs and founders.
The Entreprenista 100 • Sales Page
A sales page promoting The Entreprenista 100 awards celebrating women in business.
Scholarship Winner Announcement • Email Copy
Email copy created for Entreprenista League Scholarship winners with instructions on how to activate their community membership account.
Website and Sales Page Copy For
Morphology Consulting
PROJECT TYPE: WEBSITE COPY | SALES PAGE COPY
Created by Fortune 500 E-Commerce Strategist and Expert Katharine McKee, Morphology Consulting is a DFY digital commerce consultancy that creates e-commerce solutions to business problems. During my time at Audrey Digital, I created copy for the brand’s three-page website after working directly with Katharine to determine tone and messaging goals. The website focuses on major monetary wins generated by McKee’s solution, along with press links that showcase Katharine as a thought leader and expert in her field. Her course offering, Morphology Labs, offers digital training courses for mid and senior-level employees who’d rather learn how to make popular algorithms work on their own time.
Morphology Consulting • Website Copy
A three-page website featuring a Homepage, About page and Contact form for the brand.
Morphology Labs • Sales Page
A sales page for business owners and mid to senior-level employees who want to learn how to do it themselves!
Blog & Email Copy for
Meghan Houle
PROJECT TYPE: BLOG CONTENT | EMAIL COPY
Meghan Houle is a senior-level recruiter for luxury and consumer retail brands. With over 20 years of experience, she’s placed everyone from college grads to CEOs in their dream roles through her branded personal development and career strategies. During my time at Audrey Digital, I collaborated regularly with Meghan to create a monthly blog topic and theme calendar, along with four blog posts each month to generate leads and traffic to her website. I also created email copy sent to her subscribers promoting each new blog post to generate interest and traffic to her blog.
The Method Masters Blog • Blog Copy
A blog for high-achieving professionals who are looking to pivot into their dream careers.
Copywriting For
Working for Women
PROJECT TYPE: SALES PAGE | OPT-IN PAGES | EMAIL COPY | LEAD MAGNETS
Working for Women is a non-profit organization that invests capital from businesses into nonprofits to support women who want to enter and stay in the workforce. As the Copywriter for Audrey Digital, I collaborated with the passionate team at W4W to create a sales page to entice donors to invest in their mission. With a heavy focus on philanthropy, their sales page and lead magnet highlight donor benefits, important economic statistics, and testimonials from previous donors.
Working for Women • Sales Page
A sales page for a community that helps women enter and stay in the workforce.
Financial Independence for Women • Lead Magnet
A gated, downloadable PDF highlighting the history of women shattering glass ceilings in business.
Marketing Management & Brand Development for
InVite Health
PROJECT TYPE: WEBSITE MANAGEMENT & COPY | BRAND STRATEGY & CAMPAIGN MANAGEMENT | EMAIL & SOCIAL MEDIA MARKETING | PODCAST & RADIO MANAGEMENT | PRODUCT DEVELOPMENT
InVite Health, a vitamin and lifestyle brand, is on a mission to help you integrate vitamins and nutrition into your daily life. As a vital senior-level team member, I led and developed all marketing strategies and campaigns for the brand, including ideation and execution of digital content following an omnichannel approach. As a science-based company, all product formulations were created based on complex scientific studies. One of my key responsibilities was generating user-friendly, educational content using these products and studies across multiple mediums, including social media, podcast episodes, and blog posts. By 2021, I had revamped InVite Health’s brand strategy and messaging, oversaw the strategy, content, and build for a new website, and launched and managed a successful podcast. I helped transform the company from a ‘vitamin retail store’ into a ‘digital lifestyle and wellness brand’.
InVite Health Website
An e-commerce website where customers can purchase their favorite products, listen to the latest news and information on a podcast or radio show episode, and more!
The InVite Health Podcast
A podcast featuring audio from InVite Health nutritionists and healthcare professionals on the latest news and health information.
The InVite Health Blog
A blog created with potential customers in mind, offering the latest health news and information in an easy-to-read and understand format.
YOU’VE SEEN WHAT I CAN DO.
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